The headline caused much grief to readers of the Sydney Morning Herald who enjoy the many hours it takes to work out the meaning of the day’s headlines. “They gave my job to one of the clue writers for the cryptic crossword who set to work making the headline as puzzling as possible.” “I was called into the office and lectured about how good headline writing isn’t about clarity and brevity but mainly about generating as many bogus clicks as possible,” said newly out of work sub editor Ariel Kurner. “As soon as we found the error we immediately took it down and replaced it with the much more straightforward The Day Andy’s Job At The Bank Took An Unexpected Turn For The Worse, because we all know our readers have nothing better to do with their day than to spend half an hour clicking on every headline in the hope of eventually finding the story they’re interested in.” “We apologise for allowing the headline Bank Teller Shot In Robbery On Parramatta Road to appear in our digital edition and totally confusing our five remaining subscribers,” said SMH editor Callum Ayte. “We apologise…Ī sub editor for the Sydney Morning Herald website has been sacked after a headline on its homepage accidentally told readers what the rest of the article was going to be about. A sub editor for the Sydney Morning Herald website has been sacked after a headline on its homepage accidentally told readers what the rest of the article was going to be about.

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